CASE STUDY · No. 02
Proto Hologram
A web presence and lead engine as capable as the hardware it sells.
- WORDPRESS DESIGN + DEVELOPMENT
- CRM INTEGRATION
- LEAD GENERATION
- ANALYTICS + PAID ADS TRACKING
- SEO
01 · THE STARTING POINT
Extraordinary technology, described in ordinary terms.
Proto builds patented holographic hardware, a proprietary operating system and AI-driven experiences deployed at enterprise scale. It is the kind of product people need to see to believe.
The web presence had to carry that weight, explaining a genuinely new category to enterprise buyers, then routing serious interest to the right person without anything falling through.
- A category-defining product
- Enterprise-level buyers
- A complex story to tell simply
- Leads arriving without structure
02 · THE OPPORTUNITY
When the product is the future, the website cannot feel like the past. Every element had to earn the credibility the hardware already had.
03 · THE STRATEGIC EVOLUTION
Four moves, made together.
01
Explain the category
Structure the story so a first-time visitor understands what a hologram deployment actually is, and why it matters at enterprise scale.
02
Build for demonstration
A site designed around seeing it work: product lines, use cases and live demo requests placed where interest peaks.
03
Connect the pipeline
CRM integration so every inquiry arrives qualified, attributed and routed, no manual triage.
04
Make growth measurable
Analytics and paid-ads tracking wired in from the start, so spend and outcome are visible in the same place.
05 · WHAT WE BUILT
One system, not a set of disconnected parts.
The website, the lead flow and the measurement layer were designed as a single system, so marketing, sales and product all read from the same source of truth.
- Custom WordPress Build
- CRM Integration
- Lead Generation Flows
- Demo Request Routing
- Analytics + Attribution
- Search Engine Optimization
06 · THE DIGITAL PLATFORM
Every screen working as hard as the hardware.
Product lines, use cases, demo requests and resources, structured so an enterprise buyer can move from curiosity to a scheduled demo without friction.
- PRODUCT PAGES
- USE CASES
- DEMO REQUESTS
- RESOURCES
- LEAD ROUTING
07 · HOW WE WORKED TOGETHER
CHELSEY
makes people care
- Brand Voice
- Messaging Architecture
- Creative Direction
- Content Strategy
- Customer Experience
- Launch Direction
GAVIN
makes everything work
- Web Architecture
- Design
- Development
- CRM + Automation
- Analytics
- SEO
Brand + Systems, built together.
08 · THE TRANSFORMATION
From explaining the product to selling it.
BEFORE
Complex Story, Hard To Grasp
Unstructured Inquiries
Manual Lead Handling
Limited Attribution
Web Presence Behind The Product
AFTER
A Clear, Confident Category Story
Qualified Demo Requests
CRM-Routed Pipeline
Tracked Spend And Outcome
A Site That Matches The Hardware
Proto Hologram is what happens when the story, the site, and the systems behind them are built as one.
Build Your Next Chapter With UsTHE STUDIO LETTER
One note a month. Nothing else.
What we built, what we changed our minds about, and the decisions behind both.