Harlien Media · creative marketing studio

Selected work

Proof, not promises.

Brand, web and systems work for founder-led businesses, each project shown with the thinking behind it.

View All Work
Lighthearted Kitchen Brand · platform · systems Proto Hologram WordPress · CRM · SEO View All Work Every project, filterable

What we do

Brand and systems, built together.

Six ways to work with us, from a single strategy session to a full transformation and ongoing partnership.

All Services
Brand Strategy Positioning, messaging, identity Websites & Platforms Marketing, booking, membership Systems & Automation CRM, workflows, onboarding AI Integration Assistants, knowledge systems Full Transformation Brand + web + systems together Growth Partnership Ongoing creative direction

The studio

Two minds. One vision.

A husband-and-wife studio pairing the brand people see with the systems that keep it running.

About The Studio
Our Story How Harlien Media began Philosophy Beauty should perform The Process Listen, clarify, design, build, grow Studio Notes Writing on brand and systems Our Brands Companies we build ourselves Work With Us Availability and next steps

Our brands

We build our own companies too.

Every internal brand teaches us something we bring back to client work.

Explore Our Brands
Lighthearted Kitchen Community · hospitality · wellness Why We Build Better partners for founders What We Look For Timeless, useful, beautiful

Start a project

Tell us what you’re building.

Share where the business is now and where it needs to go, we’ll tell you honestly how we can help.

Start A Project
Project Inquiry Full brand, web or systems work Consultation One focused strategy session Growth Partnership Ongoing monthly support What To Expect Timeline, process, investment

SERVICES · 05 · SYSTEMS + AUTOMATION

Structure beneath
the surface.

Operational workflows that reduce repetitive work and create room for growth.

SYSTEMS + AUTOMATION IN PRACTICE · No. 01 · PROTO HOLOGRAM

Leads that arrive tracked and qualified.

CRM integration and lead-generation workflows tied to analytics and paid-ads attribution.

  • CRM
  • LEAD ROUTING
  • ANALYTICS
View Case Study
Proto Hologram

SYSTEMS + AUTOMATION IN PRACTICE · No. 02 · LIGHTHEARTED KITCHEN

Booking, onboarding and follow-up, automated.

The operational layer beneath the platform, inquiry routing, chef onboarding and client communication.

  • AUTOMATION
  • ONBOARDING
View Case Study
Lighthearted Kitchen

SYSTEMS + AUTOMATION IN PRACTICE · No. 03 · KAIROS AI SYSTEMS

Operations that run themselves.

AI-driven automation and workflows handling the coordination a team used to carry by hand.

  • AI
  • AUTOMATION
  • SYSTEMS
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Kairos AI Systems

SYSTEMS + AUTOMATION IN PRACTICE · No. 04 · EARTH BASICS CONTRACTING

Bids, careers and HR in one connected flow.

Form integrations and internal routing that turn a website into an operations tool.

  • INTEGRATIONS
  • WORKFLOWS
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Earth Basics Contracting

SYSTEMS + AUTOMATION IN PRACTICE · No. 05 · PARAGON HEAVY HAUL

Quote requests that route themselves.

Free-quote generation and local search optimization for a heavy-haul fleet.

  • QUOTE FLOW
  • LOCAL SEO
View Website
Paragon Heavy Haul

SYSTEMS + AUTOMATION IN PRACTICE · No. 06 · BLDG PROJECTS

A web presence managed end to end.

Website management and social media handled as one ongoing system, so the architects can stay on the boards.

  • WEBSITE MANAGEMENT
  • SOCIAL MEDIA
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BLDG Projects

SYSTEMS + AUTOMATION IN PRACTICE · No. 07 · ATHANS PERFORMANCE COACHING

A lead magnet feeding the coaching pipeline.

Video opt-in, email capture and follow-up automation working as one funnel.

  • FUNNEL
  • EMAIL
  • AUTOMATION
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Athans Performance Coaching

Every project pairs the brand people see with the systems beneath it.

Most growing businesses aren’t short on demand, they’re short on structure. Every lead handled manually, every onboarding rebuilt from memory, every report assembled by hand is growth leaking out of the business.

We design the operational layer: how leads route, how clients onboard, how tools talk to each other, how the founder finally stops being the system.

Who it’s for

Founder-led businesses where everything still runs through one person

Teams juggling disconnected tools

Businesses whose customer experience depends on heroics

Companies preparing to scale beyond their current operations

Sound familiar?

“Leads fall through the cracks.”

“Onboarding is different every time.”

“Our tools don’t talk to each other.”

“If I take a week off, everything stops.”

What we deliver

CRM implementation Airtable + Notion systems Zapier + Make automations Internal workflows Client onboarding Reporting

THE PROCESS

Discover → Strategy → Design → Build → Refine → Grow. Every engagement starts with understanding your business, then we shape the roadmap together.

Common questions

How is this different from AI Integration?

Systems are the structure, how work flows through the business. AI is a layer we add where intelligence helps. They complement each other; many engagements include both.

Will our team actually use these systems?

That’s the design constraint. We build around how your team already works, involve them early, and document everything in plain language.

Can you improve what we have instead of replacing it?

Usually, yes. We audit first; often the right answer is connecting and refining existing tools, not adding new ones.

Let’s build something meaningful.

Tell us about your business and where you’re feeling stuck. We’ll design a custom engagement around what it actually needs.

Start a Project

THE STUDIO LETTER

One note a month. Nothing else.

What we built, what we changed our minds about, and the decisions behind both.

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